Some of your discounts bought nothing

Discount codes redeemed by customers who were going to buy anyway are pure margin transfer. This finds them in your own order export and puts a monthly dollar figure on each pattern.

Metrics computed automatically

• Discount spend: Σ discount amount across orders
• Effective discount rate: total discount / gross revenue
• Margin after discount: (revenue − COGS − discount) / revenue
• Discount on repeat buyers: discount spend on orders from customers with prior orders
• Recoverable monthly margin: discount spend on patterns with no lift in order rate

Frequently asked questions

Can it prove a discount caused an order?

No — and it won't claim to. Causal lift needs a holdout test. What it does is surface the patterns where discount spend went to demand that shows no associated change in order rate, quantify them, and label the figure as modeled from your export rather than guaranteed.

Is the recoverable figure a promise?

It's a projection with the arithmetic attached, and it's labelled that way on screen. If you act on a recommendation, the outcome is later re-measured against your own newer export — and only outcomes measured that way count toward the product's track record. Figures you type in yourself are shown but never counted.

What columns does it need?

An order-level export with a discount column. Revenue and order id are required; customer id enables the repeat-buyer split, and cost data enables the below-cost check.

How much does it cost?

The teardown is free and needs no account. Paid plans are $29/mo (Growth), $129/mo (Scale, Autopilot included) and $249/mo (Portfolio, multiple stores). Annual billing = 2 months free.